FM, DAB, VIDEO & DIGITAL
We are effective, affordable and easy to deal with. Radio Advertising on Capital FM across Warwickshire, Worcestershire, The Cotswolds, North Oxfordshire & South East Staffordshire.
Latest Blog, 20th Oct 2020
Top Tips from Steve Orchard CEO of Quidem Midlands Ltd; Capital Mid-Counties.
What’s so special about your business?
If you are about to embark upon radio advertising or digital advertising for the first time or perhaps reviewing your plans, my strong advice is to ask yourself this question first “What’s so special about my business?"
Advertising is a competitive activity – and to win your prospect’s attention and then motivate them to choose you, you have to tell them why they should do business with you and not the other guys. Every week at Capital Radio Mid-Counties we have conversations with dozens of businesses here in the Midlands and the first response to our question “what’s so special about your business” is inadequate to motivate prospects to change their behaviour.
Typically, we get responses such as “strong on customer service” or “family run business”. Whilst both are laudable neither is
competitive. “Strong on customer service” is what all your competitors say, and “family run business” is important to you, but not your customer. For more about what’s important to your customer, see our August 1 st blog about making your advertising more effective where we explain how to get inside your prospect’s head. Advertising is a competitive activity – so
make sure you bring your “A game”.
If you want us to help you compete more effectively just click our “contact us” button.