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Latest Blog, 1st Aug 2020

Radio Advice: How to Make your marketing more effective.

Top Tips from Steve Orchard of Capital FM Mid-Counties

It all starts inside your prospect’s head

The single most important thing I’ve learned about marketing is to do with how the human
brain functions.

It Is not at all sophisticated. Basically, your prospect will only hear what she wants to
hear.

The mistake that many businesses make when conveying messages to prospective
customers is to focus on what they, the business owner wants to say – and not what the
customer wants to hear.

You can tell them about your customer service, about how you’re a family business, or about
the year you were founded… but I have to tell you it’s a waste of your time and your money.
She’s probably heard it all before from your competitors and she is just not that interested.
To get inside your prospects mind you must find something which is useful to her, solves a
problem for her, makes her life better somehow.

And that is the fundamental basis of all effective marketing – your message must start inside
your prospect’s head. It should be about what she wants to hear, not what you want to say…
To tap into more of our experience to help make your marketing more effective just email

Capital Mid Counties is the UK's no.1 Hit Music Station, covering: Coventry, Stratford Upon Avon, Warwick, Leamington Spa, Evesham, Kenilworth, The Cotswolds, Rugby, Banbury, Brackley, Bicester, Tamworth, Burton Upon Trent, Lichfield, Swadlincote and surrounding areas.